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Designing For Mobile

Designing for mobile applications is very different from designing for desktop applications. In the mobile world, it is all about creating an effective user experience; therefore the product design is an essential part of the project. Mobile interactions are very present in users’ everyday lives. In order to design successful mobile interactions, understanding the overlapping spheres of context in which they take place is a must. When designing for a multiscreen application, a consistent experience across all screens is essential.…

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The World of Consumer Goods and It’s Challenges

As the world economy continues to rapidly evolve, Human Resource specialists are constantly faced with workforce challenges. This is particularly pertinent for the fast pace world of consumer goods. The week of September 24, /N SPRO attended the People in Consumer Goods and Services Summit in Chicago which is an HR-specific conference that caters specifically to companies in the retail space.  The summit lasted 2 days and there were over a dozen presentations from well-known retailers.  I was looking forward to hearing…

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The State of Retail by Ralph Haffenden

The retail industry is at the early stages of a revolutionary period of customer-retailer interaction.  Retailers are relying less on broadcasting standard offers to a broad customer base to drive traffic.  Instead, they are increasingly leveraging technology such as SAP Customer Relationship Management (CRM).  Using these systems, they create multiple, highly targeted approaches to small groups of customers.  These offers are transmitted via the method the customer prefers whether that is the post office, e-mail, text message or a mobile…

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