Retailers wrestle with the future of shopping
Successful omni-channel retailers are beginning to break down the walls between store and on-line and become customer-centered by aligning the organization, processes, data, reporting and systems. What’s needed are simple, intuitive, fast tools that provide customer insights across the retailer’s entire product and channel portfolio. Tools like SAP’s Customer Activity Repository are customer-focused and provide simple, fast access to customer channel preferences by product, season, promotion, location, plus a host of additional data elements.
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