The SAP CAR solution provides retailers with “game changing” support for reporting, analytics, and business planning. CAR provides intuitive, decision-ready access to key business performance criteria (e.g., customer profitability, customer trends, sales, in-stock). Also, CAR allows data to be stored at the lowest level (e.g., TLOG for sales transactions). No more wasted hardware for storing data aggregations. All data is reported directly from the lowest level of data capture.