Trade Promotion Management
Trade Promotion Management (TPM) is one of the most important and complex business processes for the Consumer Products industry. Trade promotion costs for this industry can range from 10% - 20% of sales surpassing the annual marketing budgets of most companies and growing every year. Unfortunately, no one is satisfied with the management of this process or the return-on-investment being generated. While the technologies to manage the process continue to improve incrementally, TPM continues to be one of the biggest opportunities for digital transformation across the industry.