Customer Analytics using SAP’s Customer Activity Repository
With the anticipation of functionality and benefits, few projects o er the level of excitement that an SAP CAR Implementation provides. That functionality is delivered using the SAP HANA platform. It enables nearly instant access to big data using its groundbreaking in-memory technologies. The HANA platform accelerates many business functions by moving application logic closer to the data.
There, it can take advantage of the optimized data storage and massive parallelism delivered by HANA. The impetus for these projects is typically a vision for providing business benefit realized by accessing big data. SAP provides a suite of consuming applications that take advantage of the platform to provide value for retail customers