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Customer management: Customer information gathered according to regulatory terms of permission and consent is maintained as a single source of truth from multiple channels of your business. This information will be augmented with customer purchase history and further enhanced with integration to demographic and psychographic service providers. This rich data set can then be leveraged by machine learning to provide a concise and appropriate customer segment for each marketing campaign or event.
Marketing calendar: SAP Marketing Cloud provides a platform for planning your marketing campaigns and events over time. Each distinct go-to-market strategy can have budgetary goals assigned, can be marketed to the same or different customer segments, and provide a collaboration toolkit for tracking against deadlines. Your company can execute these campaigns and events seamlessly over your omnichannel platform – brick and mortar, email, regular mail, texting, and web – are all available to your marketing team.
Analytics suite: SAP Marketing Cloud provides a robust analytics suite that can be uniquely tailored to your organization’s needs. Insights of past marketing campaigns and events will enable your organization to fine-tune your marketing spend and investment in product margin.