Vajira De Silva CEO Consumer Industries

Rizing, a Wipro Company, appoints Vajira De Silva as CEO for Global Consumer Industries Fashion and Retail Business

Created on November 30, 2022
by Sherryanne Meyer

Rizing Consumer Industries President Steve Hatcher appointed to lead Rizing’s Global Customer Success Office as Chief Customer Officer

Stamford, CT [November 28, 2022] – Rizing, a Wipro Company, announced Vajira De Silva will assume leadership of global Consumer Industries, Rizing’s largest line of business and the leading SAP S/4HANA® partner for Fashion and Retail. Rizing’s Consumer Industries business has a global footprint following the acquisition of attune Consulting by Rizing in 2021. The two companies will consolidate under one brand name, Rizing, a Wipro company, effective January 1, 2023.

Vajira De Silva CEO, Consumer Industries

As a founding member of attune, Vajira served as CEO of attune Consulting for 13 years before the acquisition. With a combined total of 28 years in IT and SAP, Vajira is one of the Fashion and Retail industries’ most experienced and knowledgeable SAP professionals. In his new role as CEO of Consumer Industries for Rizing, Vajira will lead the global Consumer Industries team to focus on leading and expanding Rizing’s best-practice Fashion and Retail SAP partnership. Vajira has been co-CEO of Rizing’s Consumer Industries for the past year alongside Steve Hatcher.

At the same time, Rizing is appointing Steve Hatcher to the executive leadership role of Chief Customer Officer leading Rizing’s Global Customer Success Office (GCSO). The mission of the GCSO is to ensure the development of strong long-term customer relationships and to develop and execute business strategies that drive customer success.

Steve Hatcher, Chief Customer Officer

In his new role, Steve will lead the development of Rizing’s overall customer success strategy across all lines of business, as the company supports an increasing number of SAP business transformations across the globe.

Steve is one of the founding members of Rizing and has served as President of Consumer Industries, leading the firm’s growth in the North American retail market over the past ten years. He is a former SAP executive with over 28 years of experience helping customers implement SAP solutions. He has served as a trusted advisor and executive steering committee member for some of the largest SAP customers in North America.

Both Vajira and Steve remain members of Rizing’s Executive Leadership Team, serving under Mike Maiolo, Rizing’s CEO. Rizing has 1,440 employees in sixteen countries. The firm leads the market in SAP® services and solutions for Human Capital Management, Enterprise Asset Management, and Consumer Industries.

About Rizing
It’s the experience that matters. Rizing professionals help your business succeed at any point in your SAP journey. Rizing’s objective is to empower your business to unlock the intelligent enterprise with SAP cloud technologies, our geospatial solutions, and our proprietary, cutting-edge products to optimize and extend SAP such as Lifecycle Pricing, attune Fashion Suite, Lyra, Carbon, Mercury, Hydrogen and OmniSpatial. With real-life experience in business areas like consumer industries, enterprise asset management, and human capital management, we know how to simplify your digital transformation so that your business can be everything you want it to be. From targeted small business needs to full-scale large enterprise resource planning solutions, our SAP-certified consultants are focused on your growth. For more information, please visit or contact: Rizing Intermediate Holdings, Inc. at +1 (203) 517-0400,

About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 250,000 employees and business partners across 66 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.

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