For the past 15 years, retailers in the Middle East, particularly in the GCC countries, have thrived in a favorable macroeconomic climate. Segments such as grocery, apparel, and electronics have enjoyed profits and returns exceeding global industry averages. However, structural shifts are now challenging their revenue and profitability.
These changes extend beyond the disruption of online retailing: consumers are more price-sensitive, less brand-loyal, and economies are reforming.
Download our ebook to see how retailers in the Middle East can navigate this “new normal” and respond quickly to market changes and new customer demands while keeping up with advances in digital technology.