Digitization of fashion companies

What’s Stopping Fashion Companies From Fully Adopting Digitization?

, Created on September 28, 2021
Last updated on May 17th, 2023 at 1:58 pm by attune

The pressures facing the fashion industry point to digital transformation being necessary, not optional.

Certainly, there is a good reason for the pandemic being called “fashion’s biggest reset”. It serves as affirmation that e-commerce is not just a privilege brands can choose to partake in. It is an indisputable business model that retailers and luxury labels should adopt not only to survive but to emerge better positioned for the future.

So what’s stopping fashion companies from fully adopting digitization?

Dr. Christoph Schröder (Global Vice President, Industry Business Unit Retail – SAP SE) talks about why fashion companies are hesitant and how they can overcome challenges to digital transformation with SAP’s fashion solutions.

This video was originally produced by attune, now part of Rizing.

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