Crocs reaches greater heights across the globe through the integration of several disparate systems
Case Study

Crocs Improves Automation, Transparency, and Data Consistency By Integrating Disparate Systems

Crocs, Inc is a leader in innovative casual footwear for men, women, and children. The company enables customers to express their individuality with colorful, simple, comfortable footwear.

Crocs’ original and unique Classic Clogs took the world by storm. Now, the company offers several shoe collections with over 300 year-round footwear styles. Since its inception in 2002, Crocs has sold over 300 million pairs of shoes in 90+ countries.

Crocs Case Study Key Challenges


Following the company’s record growth in multiple regions, Crocs realized its legacy systems couldn’t keep up with future growth. Some of the challenges faced by the business:

  • Influx of Transactions: Multiple versions of legacy systems slowed down transactions.
  • Lack of Scalability: Customized systems couldn’t sustain the company’s success in multiple regions.
  • Time Consumption: Basic functions took significant resources, time, and toll on the company.


To support its growth trajectory, Crocs implemented SAP® Apparel and Footwear Solution (SAP AFS) to capture data, integrate it with data from other systems, and turn it into something meaningful. The company also developed a global standard blueprint and rollout plan.

Main Objectives

Consistent Data

Consistent Data

Improve multichannel decision-making by creating consistent data across all platforms

Integrated Systems

Streamline reporting by reducing redundancies caused by multiple systems

Integration to the 3rd party Applications

Project Management

Manage data conversion, development, and program management of the overall global project

Improved Efficiency

Free up resources to work on value-adding tasks, optimize processes, and save time and money

Crocs Project Highlights

Project Highlights 

  • Ability to drive better multi-channel decision-making by getting to a place where data was consistent across all platforms
  • Streamline reporting by reducing redundancies caused by multiple system processes
  • Manage data conversion, development, and program management of the overall global project
  • Free up resources for more value adding tasks and optimize processes to save time and costs
  • Rollout successfully completed in 32 countries, 15 languages, 23 currencies, and with 1400 users. No downtime was reported.
  • Rizing created a mobile-friendly interface with 3rd party systems for warehouse management, retail, and eCommerce-enabled CRM and B2B e-commerce platform for wholesale customers.


Factory floor automation


Automation of purchasing, delivery tracking, inventory segmentation, and charge-backs



Greater global visibility in all departments, regions, and other demographics

Data Management

Improved management of large amounts of data from increasing design variations

Streamlined Processes

Streamlined processes and automated basic operational functions

Reduction in Costs

Significantly reduced non-production SG&A costs, reduced days of sales outstanding, and improved fill rates

Data Transparency

Created a “single source of truth” to reduce questions about data

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