Case Study:
GROWMARK Expands Recruiting with SAP SuccessFactors Career Site Builder
Growmark, Inc. is a regional agricultural supply cooperative based in Illinois, operating in more than 40 U.S. states and Ontario, Canada.
Known for the FS trademark used in its local member cooperatives, Growmark is among the top revenue-generating mutuals and cooperatives globally. Serving the agricultural and energy sectors, Growmark has provided premium products and a commitment to business integrity for over a century.
With over 6,500 employees and an annual revenue of approximately $1.0 billion, Growmark uses its buying power and extensive terminal network to meet the unique needs of its cooperatives and retailers, ensuring they receive unparalleled support and value-added services.
Business Challenge
As the company has grown, so has the need for supporting business operational roles like:
- Accounting
- Technology
- Human resources
- Marketing
To fill these new non-agricultural roles, GROWMARK needed to reach a broader pool of candidates that didn’t have farming experience.
Project Goals
GROWMARK aimed to transform how it recruited candidates by implementing SAP SuccessFactors Career Site Builder.
Key objectives included:
- Providing clear information on roles that don’t require agricultural expertise
- Enabling mobile access to job listings
- Enhancing search functionality for candidates
- Integrating with existing SAP SuccessFactors Recruiting Management module
Chosen Solution
GROWMARK selected SAP SuccessFactors Career Site Builder and partnered with Rizing to implement the solution.
Why Rizing?
Rizing’s deep understanding of GROWMARK’s needs and extensive preparation impressed the company. Rizing came prepared with ideas, pre-built page templates, and a solid implementation plan tailored to GROWMARK’s requirements.
“It was exciting to see everything Rizing came prepared with, they did so much homework on our company. I was very impressed with the ideas they came prepared with and the pages they already had prepped, it made things easy for me going forward.”
– Allison Stephey, Recruiting Marketing Analyst at GROWMARK
Comprehensive Training
GROWMARK focused on comprehensive training to ensure its recruiting team could effectively manage and update the new career site content post go-live.
The company also worked closely with Rizing to handle role-based permissions across its many recruiting locations in 40 states. With better analytics and an improved interface, GROWMARK can optimize recruiting efforts to find top talent, regardless of agricultural experience.
“The training aspect for managing site content was an important focus for us,” says Anthony Morales, GROWMARK HR Technical Project Manager. “We took initiative with learning so that our recruiting team would be enabled post go-live by absorbing product knowledge from Rizing.”
Result
With Career Site Builder, GROWMARK can provide a seamless, user-friendly, mobile experience to candidates across its four brands (GROWMARK, FS, Seedway, and Manito Transit).
Going forward, GROWMARK can optimize their recruiting efforts using advanced analytics made possible by the integration between Recruiting Management and its career sites.