Given the current context of the fashion industry, retailers need to analyze patterns within a short span of time and react quickly to ensure that the right product mix is at the right channel, at the right time. With today’s ever-growing amount of enterprise data to sort through, this task is challenging.
The SAP Customer Activity Repository (SAP CAR) empowers retailers with consumer insights by consolidating customer interactions from stores, online and mobile channels with data from social media such as Twitter or Facebook posts. The information acts as the basis for a “single source of truth” to help retailers optimize branding, marketing, promotions, pricing, merchandising, and inventory management processes.
This infographic was produced by attune, now part of Rizing.