Building a successful platform for promotion can be challenging.
What is the plan for the year? Will my vendors support my offers? What did we do last year for this event? What month is Easter in this year? Will I be able to get product in time? Is there space in the store for this display? What’s my forecast? Is the offer strong enough? Is the event strong enough? What offer will I do in the West? Is this the right product image for the ad?
Just a few of the questions that pass through the minds of buying teams on a nearly daily basis in retail. Pulling these details together and getting the right information to the right place at the right time are critical to the success of a promotion strategy. For most retailers, many systems and applications are used to manage promotions. Integrating the systems presents a major hurdle for IT departments. SAP solutions for promotions leverage standardized, out-of-the-box integration to address these issues.